Selected language en
WHAT'S NEW
DISCOVER NEPAL BLACK – SPECIAL EDITION IN SELECTED BAXTER SHOWROOMS
From the digital realm to physical form: Nepal Black – Special Edition comes to life in Baxter environments, with an exclusive presence in selected showrooms.
NEPAL BLACK – SPECIAL EDITION BY PAOLA NAVONE
Paola Navone’s icon in an unprecedented version, limited to 100 numbered pieces.
BAXTER CINEMA CELEBRATES ITS 10TH ANNIVERSARY
In Milan, the Baxter Cinema celebrates ten years: a milestone that has redefined the Flagship store as a meeting point between design and architecture.
THE BAXTER JOURNEY
Baxter celebrates the winter season with The Baxter Journey, an aesthetic experience that transforms travel into a dreamlike atmosphere.
The carriage lights come on, and the Baxter Train is immersed in a deep shade of red.
BAXTER CELEBRATES ITS PARTNERS IN CHINA WITH A SPECIAL EVENT AT BAXTER GALLERY SHANGHAI
In the heart of Shanghai, Baxter’s flagship store hosts a special event dedicated to all partners in China.
BAXTER PRESENTS THE NEW MOOD BOOK 2025
Much more than a catalogue. The Mood Book is a volume that brings together photography, technology, and design in an experience that is both exclusive and original.
BAXTER PRESENTS ITS NEW MATERIAL LIBRARY
A living and interactive space designed to inspire designers, creatives, and enthusiasts through the possibility of exploring, selecting, and combining Baxter’s finishes.
QUADERNO DI VIAGGIO SALENTO
Baxter presents its new Outdoor and Open-Air Collection through a book that differs from the traditional catalogue.
LA CASA SUL LAGO
A DANCE OF LIGHT, DESIGN AND LOVE
This is the story of a dance. An intimate dance, composed of suspended gestures, where the setting moves in harmony with its inhabitants; the movements trace the contours of the space, while the costumes mirror the colors of the décor.
BAXTER IN COLLABORATION WITH VINILE
Baxter presents the Limited Edition Range Rover Classic, created in collaboration with Vinile. The interiors, upholstered in Baxter leather, embody timeless luxury, the result of advanced technology and artisanal savoir-faire.
BAXTER SETS SAIL AT THE MONACO YACHT SHOW 2025
On the occasion of the Monaco Yacht Show 2025, Baxter announces its collaboration with dealer Sabrina Montecarlo for the outfitting of the 36m Reduce Silvercat by Silveryachts.
BAXTER PRESENTS THE NEW 2025 ADVERTISING CAMPAIGN
Discover the new advertising campaign, where we showcase the new products and palettes of the Baxter 2025 Collection.
BAXTER PRESENTS THE NEW COLLECTION ON THE OCCASION OF MAISON&OBJET 2025
On the occasion of Maison&Objet, Baxter presents the new 2025 collection at the Silvera Gribeauval space in Paris from September 4 to 8.
BAXTER GALLERY LONDON
Baxter Gallery London opens its doors in the heart of the Italian design district.
BAXTER GALLERY HANGZHOU
Baxter is thrilled to announce the official opening of its latest design destination in Hangzhou, China.
BAXTER GALLERY SHANGHAI
In the heart of one of the most dynamic fashion and design districts, the new Baxter Gallery Shanghai flagship store opens its doors.
BAXTER GALLERY NAPOLI
A new chapter begins for Baxter in the heart of Napoli.
"THE LAST DANCE" PRIVATE PARTY
Hotel Sheraton Diana Majestic, Milan
April 11, 2025
BAXTER OUTDOOR GALLERY
Baxter Bar transforms
A new outdoor experience at Milan Design Week 2025
NEW COLLECTION 2025
Baxter presents the new Collection 2025
LA CASA SUL LAGO
A tale of renewed elegance
DESIGN VIBES 2025
Discover the designers we collaborated with to create the 2025 Collection.
NEW COLLECTION 2025: INSPIRATIONS
Baxter unveils some inspirations from the new Baxter Mood 2025: a journey that begins with the warm and natural tones of the West Coast.
BAXTER @ MILAN DESIGN WEEK 2025
Get ready to discover all the Baxter installations and special projects of Milan Design Week 2025
BAXTER FOR @SUONARESTELLA AND IED: THE WINNING PROJECTS
"Reach for Stella" created by students from IED Milan, was chosen by the participating companies as the winner of the Suonare Stella project.
BAXTER FOR MUSEOCITY
From March 2nd to 8th, on the occasion of MuseoCity 2025, Baxter Cinema in Milan opens its doors to a special installation dedicated to the timeless art of Osvaldo Cavandoli.
HAPPY CHINESE NEW YEAR!
Baxter wishes you a happy and prosperous Year of the Snake!
BAXTER SUITE
The refined elegance of a suite in the radiant frame of a luxury hotel. For Baxter, the concept of a bedroom begins here, where every element of the environment has been carefully curated: furnishings, materials, texture choices, and palette consistency.
NEW CONFIGURATOR
Baxter is pleased to announce the launch of its new Configurator
NEW SPACE IN PARIS DURING MAISON&OBJET
Baxter inaugurates a unique new design space in Paris during Maison & Objet 2025
COSMIC BAXTER
A Cosmic Winter with silver reflections is coming to Baxter.
BAXTER PARTICIPATES IN THE ORBIT'S ORBIT
Baxter is starring in Shanghai with Sorrento and Allure in the installation "The Orbit's Orbit."
BAXTER IS PLEASED TO ANNOUNCE ITS PARTICIPATION IN THE @SUONARE STELLA PROJECT
An initiative in collaboration with Salvioni Design Solutions, where the company supports the new generations of designers.
BAXTER PRESENTS THE NEW MOOD BOOK 2024
Much more than a catalogue. The Mood Book aims to be a true masterpiece combining photography, technology and design in an experience that is both exclusive and original.
BAXTER PRESENTS THE NEW COLLECTION AT MAISON&OBJET 2024
Baxter presents the new 2024 collection at Maison&Objet at the Silvera Gribeauval space, Paris, from 5 to 9 September.
BAXTER CELEBRATES INTERNATIONAL ENTREPRENEURS DAY
On the occasion of International Entrepreneurs Day, Baxter celebrates its CEO, Paolo Bestetti, by sharing a glimpse into his daily life and the passion that fuels his journey in the design industry.
BAXTER PRESENTS THE NEW 2024 ADVERTISING CAMPAIGN
Take the time to explore our new advertising campaign, showcasing the latest products and the new colours from the 2024 Baxter collection, together with our iconic pieces.
AN INSPIRATIONAL JOURNEY AT LA CASA SUL LAGO 2024
Baxter invited the founder of the art gallery Lulu to take part in an inspirational journey at La Casa sul Lago, where the curator of a vintage furniture shop was inspired by the brand's new 2024 collection and by Casa Baxter, on the shores of Lake Como.
NEW INDOOR COLLECTION 2024
Baxter presents the new Indoor Collection 2024
NEW COLLECTION 2024: INSPIRATIONS
Discover the designers and the new products
LA CASA SUL LAGO, 2024
A home for design connoisseurs.
BAXTER OUTDOOR GALLERY, BLUE GARDEN
During the Design Week, the space in Via Turati changes its look (and turns blue)
BAXTER ID, THE DIGITAL IDENTITY OF BAXTER
Baxter presents the Baxter ID project at the Salone del Mobile
BRAND MANIFESTO
Discover the new Brand Manifesto
THE CLAY HOUSE
SALONE DEL MOBILE 2024
An interior design project with Baxter's iconic products
GARDEN PARTY
Hotel Diana Majestic Hotel
19th april 2024
BAXTER @ MILAN DESIGN WEEK 2024
Get ready to discover all the Baxter installations and special projects of Milan Design Week 2024
DISCOVERING MARBELLA
The new Outdoor and Open Air collection by Paola Navone for Baxter.
CHINESE NEW YEAR
Let's celebrate together with the elegance and majesty of our Baxter-style Dragon House.
CANDLES AND DIFFUSERS
Baxter presents its first limited edition of candles and diffusers.
WINTER AT BAXTER HOME
Baxter welcomes you to its world of winter, where design meets the enchanted atmosphere of snow-capped mountains.
LA CASA SUL LAGO 2023
Baxter presents new set up of La Casa Sul Lago