BAXTER'S HISTORY
BAXTER CELEBRATES INTERNATIONAL ENTREPRENEUR'S DAY
In celebration of International Entrepreneur's Day, Baxter wishes to pay tribute to its CEO, Paolo Bestetti, by offering a glimpse into his daily routine and the passion that drives him in the world of design.
In celebration of International Entrepreneur's Day, Baxter wishes to pay tribute to its CEO, Paolo Bestetti, by offering a glimpse into his daily routine and the passion that drives him in the world of design.
Paolo's day starts early, with a moment of reflection in the stunning setting of Lake Como and "La Casa sul Lago," a project that embodies Baxter's creative soul. In this routine, he is always accompanied by his dog Moka, the company's mascot and a beloved presence in the office.
Paolo spends much of his day overseeing creative and production activities at the headquarters in Lurago d'Erba, where craftsmanship and innovation come together to bring Baxter's products to life. Meetings with the design and production teams are key moments for him to share visions and refine details, always ensuring the highest level of excellence.
His daily commitment also extends to direct meetings with designers, artisans, and partners, an essential part of his role that allows him to keep innovation alive.



This dedication is rooted in a family tradition that has profoundly influenced Paolo's career. Growing up in a family connected to the world of design, he inherited a passion that he nurtured, alongside his uncle Luigi Bestetti, and transformed into a successful entrepreneurial vision.
On this special day, we celebrate Paolo Bestetti and all entrepreneurs who, like him, continue to innovate and redefine standards of excellence with passion and dedication.




PHOTO CREDIT FLYBLOE