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BAXTER CINEMA CELEBRATES ITS 10TH ANNIVERSARY
In the heart of Milan, a few steps away from the creative buzz of the design district, the Baxter Cinema celebrates ten years of activity: an important milestone for a space that, since its opening, has redefined the concept of a Flagship store, transforming itself into a meeting place for design, architecture, and visual culture.
In the heart of Milan, a few steps away from the creative buzz of the design district, the Baxter Cinema celebrates ten years of activity: an important milestone for a space that, since its opening, has redefined the concept of a Flagship store, transforming itself into a meeting place for design, architecture, and visual culture.
Inaugurated in 2015 inside a former 1970s multiplex, the Baxter Cinema has established itself as an iconic destination for those who wish to immerse themselves in the Baxter universe. Its more than 1,200 square metres of exhibition space, curated down to the smallest detail, welcome visitors with a mix of charm, theatricality, and authenticity. The imposing entrance staircase and the atmosphere of the original cinema create an experiential journey that transcends the traditional idea of a showroom.
Today, ten years after its opening, the Baxter Cinema continues to be a living laboratory of style and research. From the presentation of new collections to the exclusive selection of the bookshop—created in collaboration with Assouline—every environment reflects the brand's vision: a beauty made of precious materials, Italian craftsmanship, and compositional freedom.
Managed by Salvioni Design Solutions, a benchmark in the high-end furniture landscape, the Baxter Cinema guarantees a level of hospitality and project consulting befitting its international role.
Ten years later, this location remains a symbol of Baxter's ability to transform spaces into experiences and to shape a recognizable, contemporary, and constantly evolving aesthetic imagination.
