BAXTER OUTDOOR GALLERY
Via Turati, 2 Milan
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BAXTER: A NEW DESIGN FOR THE OUTDOOR GALLERY IN MILAN
During Design Week, the space in Via Turati changes its look (and turns blue)
During Design Week, the space in Via Turati changes its look (and turns blue)
A new look for the Baxter Outdoor Gallery, the space designed to house Baxter’s outdoor and open-air collections. Starting on 15 April and during Milan Design Week, the store at 2 Via Turati in Milan opens its doors to new pieces from the collection that stemmed from Baxter’s need to also furnish outdoor spaces.
The star of the show is Paola Navone, whose open-air creations modulate the space with lightness while simultaneously tingeing the rooms with blue, her signature colour. It was also the perfect occasion to present Baxter’s new outdoor fabric: the CAMO BLEAU A camouflage of hues – from dark slate blue to midnight – evoking the ever-changing night skies.
For Paola Navone, “the new collection is an invitation to the pleasure of a siesta outdoors”. The softest Baxter leather blends with materials from other worlds – cane, African wood, lava stone, etched copper – transferring all the comfort of the interior into the freedom of the exterior. In this regard, the designer adds: “It is a bit like the collection has the keys to the house and can go in and out freely, with no way to stop it.” Highlights of his creations include the lightness of the copper tubular structures as in ARIZONA, the softness of the weaves in the MANILA armchair and the suspended softness of the ELEPHANT sofa.
Spread over two levels, in this new layout “between heaven and earth” concrete materials are combined with light forms, with hand-painted graphic designs on the walls acting as a connecting element for the entire colour scheme.
Unusual and unexpected, but also ironic and dynamic. Baxter’s outdoor – designed in-house and together with some of the company’s most familiar designers – is the result of research lasting several years with the precise intention of giving not only creative, but also structural coherence to the space, which opens up beyond the threshold of the interior.
PHOTO CREDIT Beppe Brancato