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BAXTER PRESENTS THE NEW MOOD BOOK 2024
Much more than a catalogue. The Mood Book seeks to be a true work of art, able to combine photography, technology and design in an experience that is as exclusive as it is original.
Much more than a catalogue. The Mood Book seeks to be a true work of art, able to combine photography, technology and design in an experience that is as exclusive as it is original.
Inside, each Baxter product has become a chapter of nothing less than a story in images, each one introduced by a cover created using the most diverse shooting and photographic processing techniques. The digital component plays a crucial role: in several places in the book you will find special QR codes that will lead you to exclusive and in-depth content, thus further enriching your immersion in our creative research.
But the exclusivity does not end there. Each recipient of the book also receives an NFT designed by FW STUDIO inspired by the theme of reflection: a digital sculpture that explores the boundaries between reality and dreams and which – starting with the quote engraved on the elastic band that closes the volume – wishes to seal the mystery and beauty of the volume that they are cradling in their hands.
Modelled around our continual desire to amaze, the book has a dual flow: on the one hand, shots of the new products, on the other, evocative images of the latest layout of the Casa sul Lago, the research centre dedicated to the Baxter lifestyle overlooking the waters of Lake Como. Finally, a numbered seal certifies the uniqueness of each copy, transforming it into a collector’s item, a reflection of the taste and refinement that we have always felt to be ours.
PHOTO CREDIT ANDREA FERRARI