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SEPARATED BUT CLOSE

  • YEAR: 2020

#SEPARATEDBUTCLOSE

 

Separated But Close is a digital initiative that aims to express different and fun ways to experience Baxter products and wants to show that even if unable to share moments of physical encounter, Baxter has always been close to its community and has never stopped innovate and create, together with our fantastic designers.

Bringing a little lightness and imagination to our community, putting into practice our philosophy of positivity and innovation has been the primary objective of this campaign.

If you want to know how we explored the space with the Chester Moon sofa or we ventured into the desert with the Nepal chair, follow us on our social profiles!

 

BE STRONG

BE POSITIVE

BE BAXTER

CHESTER MOON - SEPARATED BUT CLOSE

 

A different way to experience your Baxter products.
BE AMBITIOUS, BE A SPACEMAN, BE BAXTER

TACTILE - SEPARATED BUT CLOSE

A different way to experience your Baxter products.
BE BRAVE, BE BOLD, BE BAXTER

NEPAL - SEPARATED BUT CLOSE

A different way to experience your Baxter products.
BE INNOVATIVE, BE AN EXPLORER, BE BAXTER

GINESTRA - SEPARATED BUT CLOSE

A different way to experience your Baxter products.
BE INSPIRED, BE HARMONIOUS, BE BAXTER

BONGO - SEPARATED BUT CLOSE

A different way to experience your Baxter products.
BE CREATIVE, BE AN ARTIST, BE BAXTER

JUPITER - SEPARATED BUT CLOSE

A different way to experience your Baxter products.
BE PLAYFUL, BE A WINNER, BE BAXTER

DESIGNERS - SEPARATED BUT CLOSE

Even separated we don’t stop creating new designs and projects together with our amazing designers, once again freeing our creative spirit, all Baxter.
BE A DESIGNER, BE BAXTER

BE POSITIVE - SEPARATED BUT CLOSE

Now more than ever, it’s time to make the positive power of the Made in Italy emerge, together with the importance of relationships with people, which are fundamental for our business family, and the true core values of Baxter’s philosophy. 

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