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June 12th, 2019. Baxter inaugurates the new flagship store “Baxter Lecce”.
The main intent was to recreate a space with a modern appearance, especially for what concerns the choice of the finishes, made of concrete.
The external structure of the store is characterized by large windows that seem to frame the interiors as if they were paintings.
Entering the space, then, you can discover a succession of domestic environments. The collection Baxter presents here allows to stage the company’s own style, where products become absolute protagonists, giving an atmosphere where each single element is in harmony with one other.
The nuances of the leathers are those of the Mediterranean colours: the shades of blue and white colour everything. Walls and floors. Beds and sofas. This results in a house that embraces the brightness of the whites and the shadows of the blues. A house that is an open space.
The final result is not enclosed within the single item, instead it takes shape in the overview, result of a constant creative research aimed at anticipating trends.