2015 is the year of Baxter to blow out its first 25 candles and decides to celebrate it in a fantastic location situated in the heart of Wynwood Art District in Miami.
M Building is an art gallery and it’s right inside this location that Baxter will party its first 25 years, this time with an artistic approach.
Here is how, through 25 iconic products, we can experience the stylistic evolution that has characterized Baxter in terms of shapes, styles, materials and colours. Three wide rooms where the products exhibited become undisputed main character and leather is the master.
A real exhibition itinerary where visitors are invited to enter and walk among the models that have marked Baxter’s history from 1990 up to now.
Baxter’s great classics are displayed in the first room. Historical products, main actors of the first period, with typically English mood and details of a carefully researched elegance, that has contributed to mark the brand’s quality and reliability over time.
Going ahead through the second hall, will let you discover some pieces of memory, reinterpreted and reviewed. Chromatic and stylistic experiments, born from the constant attention that Baxter has always paid towards the research.
The itinerary finishes on the second floor of the gallery, where people can admire the most recent products and the latest news. Undisputed main star is the Chester Moon Sofa, product symbol of Baxter which is able to sum up with its simplicity, the importance of the shapes balance.
A real museum exhibition, where each single item finds strength in itself and not in the overall totality. All experience is supported by videoprojections on the walls, that go along with visitors troughout this trip.
Our next goal? For sure to look at the future with the same enthusiasm that has been leading us over the last 25 years!